Tata Motors has officially taken the wraps off the new Sierra, marking the long-awaited revival of one of India’s most iconic SUVs—more than three decades after the original made its debut. First launched in 1991, the old Sierra was unlike anything on Indian roads at the time. With its three-door layout and signature glass-back rear section, it carved a unique identity. While it never became a mass-market blockbuster, its design earned the Sierra a cult following.
Now, Tata is attempting to rekindle that nostalgia with a modern, feature-rich SUV that stays faithful to the spirit of the original while appealing to today’s buyers.
Sierra vs Curvv: Same Segment, Completely Different Directions
With the new Sierra joining Tata’s midsize SUV portfolio, comparisons with the Curvv are inevitable. However, the two SUVs have been developed with very different philosophies, targeting distinct buyer mindsets.
Curvv: Design-Led and Urban-Centric
The Tata Curvv takes a bold, coupe-inspired approach, crafted primarily for urban audiences. Its sloping roofline, crisp surfaces, and sleek proportions make it a design-first SUV for buyers who want something modern and expressive.
The Curvv appeals to:
- Buyers prioritizing style
- Urban customers wanting a sleek, futuristic stance
- People who might compare it with the Creta, Seltos, or Elevate, but want a shape that stands out
- Anyone seeking a fresh take on the midsize SUV formula
It is Tata’s most forward-looking design execution in the segment.
Sierra: Heritage-Driven and Emotionally Powerful
The new Sierra, on the other hand, taps directly into nostalgia and heritage. With an upright stance, classic SUV cues, and styling elements inspired by the original model, the Sierra offers an emotional connect that the Curvv intentionally avoids.
The Sierra’s identity is defined by:
- Traditional SUV proportions
- An upright, imposing stance
- A design that feels familiar yet modern
- Strong emotional resonance for fans of the original
Where the Curvv looks ahead, the Sierra looks back—using history as its foundation.
Target Buyers: Which One is Right for You?
Although the Sierra ICE and Curvv ICE will be positioned close to each other within Tata’s lineup, the two SUVs appeal to clearly different buyer groups.
Curvv ICE — Best For:
- Style-led, urban-centric buyers
- Those who prefer bold, coupe-like designs
- People wanting something more expressive than typical midsize SUVs
- Creta/Seltos/Elevate shoppers who want a more distinctive silhouette
Sierra ICE — Best For:
- Buyers who want a traditional upright SUV
- Those seeking more space, presence, and practicality
- Customers drawn to the legacy of the Sierra badge
- Older buyers who remember the original—and younger buyers who love its retro-modern reinterpretation
Two Different Personalities, One Segment
The Curvv showcases Tata’s futuristic, design-forward vision, while the Sierra embodies heritage, nostalgia, and SUV authenticity.
Together, they offer midsize SUV buyers two strong yet contrasting choices:
- Curvv → modern, stylish, expressive
- Sierra → emotional, upright, heritage-rich
Rather than overlapping, the two models complement each other—broadening Tata’s reach and giving buyers the freedom to choose between style-driven futurism and nostalgia-driven SUV character.
