Mahindra is celebrating the first anniversary of its Born-Electric (BE) portfolio with attractive benefits on two of its flagship electric SUVs—the Mahindra BE 6 and the XEV 9e. Both models were launched in November 2024, and to mark one year of their journey in the Indian market, the company has rolled out anniversary offers worth up to ₹1.50 lakh.
These limited-period benefits will apply to the first 5,000 units delivered before 20 December 2025, offering strong value for customers considering a premium electric SUV.
What Do the Anniversary Benefits Include?
Mahindra’s anniversary package bundles a range of practical and convenient ownership perks, significantly enhancing the overall value proposition.
1. Accessory Package — Worth ₹30,000
A curated accessory kit designed to improve both the aesthetic and practical aspects of the BE 6 and XEV 9e. Expect cosmetic enhancements, added storage, and protective equipment.
2. Corporate Bonus — Up to ₹25,000
Corporate customers can enjoy exclusive savings under Mahindra’s expanded corporate discount programme.
3. Exchange & Loyalty Bonus — Up to ₹30,000
Existing Mahindra owners or customers trading in a vehicle will receive additional benefits, lowering the cost of upgrading to a Born-Electric model.
4. Complimentary Home Charger — Valued at ₹50,000
Mahindra is offering a 7.2kW home charger at no extra cost, making overnight home charging simple and convenient—especially beneficial for first-time EV buyers.
5. Public Charging Credits — Worth ₹20,000
Charging credits redeemable at partnered public charging stations across India, supporting longer commutes and highway travel.
Together, these components add up to ₹1.50 lakh, substantially improving the effective cost of ownership for both SUVs.
A Strong First Year for Mahindra’s Born-Electric Lineup
The BE 6 and XEV 9e have been instrumental in establishing Mahindra as a serious contender in the premium electric SUV space. Built on the futuristic INGLO platform, both SUVs offer:
- Bold, modern design
- Spacious cabins using sustainable materials
- Advanced driver assistance features
- 800V battery architecture (select variants)
- DC fast-charging capability
- Comfort-oriented ride quality for city and highway usage
The popularity of these models has helped Mahindra strengthen its appeal among EV-focused buyers looking for a blend of technology, performance, and rugged styling.
XEV 9s: The Next Born-Electric Model Arriving Soon
Mahindra is preparing to expand its EV portfolio further with the upcoming XEV 9s, its first all-electric three-row SUV. Positioned above the BE 6 and XEV 9e, the XEV 9s will take Mahindra into the family-electric SUV segment.
Scheduled for an official unveiling on 27 November 2025, the XEV 9s will compete with upcoming three-row EVs from Tata and BYD.
Expected highlights include:
- A longer wheelbase for improved cabin space
- A larger battery pack with extended range
- Mahindra’s most advanced ADAS suite yet
- Premium interiors with a multi-screen layout
- AWD configurations for enhanced performance
The addition of the XEV 9s is expected to significantly bolster Mahindra’s BE lineup and attract larger families seeking an electric upgrade.
Conclusion
With generous anniversary benefits, a strong existing lineup, and more new products on the way, Mahindra is accelerating its push in India’s growing electric SUV market. The BE 6 and XEV 9e already offer compelling value, and the arrival of the XEV 9s will broaden the portfolio further—strengthening Mahindra’s position in the Born-Electric space.
