MG Select — the luxury-focused retail division of JSW MG Motor India — has crossed the 1,000-unit sales milestone for its electric vehicle portfolio. This marks a significant achievement for the brand’s premium arm, which targets discerning EV buyers seeking cutting-edge design, advanced technology, and a curated ownership experience.
A Premium EV Portfolio With Two Flagship Models
MG Select currently retails two high-end electric vehicles in India, each positioned for a different type of customer.
1. MG Cyberster
- India’s first all-electric roadster
- Offered in a single, fully loaded variant
- Price: ₹75 lakh (ex-showroom)
- Waiting period: Four to five months
With its striking design, convertible soft-top roof, and rapid acceleration, the Cyberster has carved out a niche among performance-focused EV buyers. It appeals to enthusiasts looking for exclusivity, style, and a unique driving experience within the Indian EV landscape.
2. MG M9 Electric Luxury MPV
- A premium, chauffeur-oriented electric MPV
- Emphasises comfort, space, and modular seating
- Designed for families, executives, and corporate mobility needs
The M9 strengthens MG Select’s presence in the luxury EV people-mover segment. Its comfort-oriented features and large, practical cabin make it an attractive option for both private and fleet operators seeking upscale, all-electric mobility.
Rapidly Expanding Premium Network
MG Select is scaling its footprint across the country at an aggressive pace. The brand recently inaugurated its 15th flagship experience centre, reinforcing its commitment to providing a top-tier, personalised customer journey.
These MG Select centres offer:
- Curated and private customer lounges
- Personalised EV consultation zones
- Exclusive MG Select lifestyle merchandise
- Concierge-style delivery and after-sales support
The boutique retail model has played a central role in strengthening MG’s luxury positioning and differentiating it from mainstream EV players in India.
Brand Vision: Luxury Delivered Through Experience
Anurag Mehrotra, Managing Director of JSW MG Motor India, explained MG Select’s philosophy:
“Our rise to becoming the second-largest luxury EV brand in the country speaks to a singular belief — that true luxury is felt in every touch point. Through MG Select, we’ve crafted an ownership world where innovation meets desire. We are shaping the next era of electric mobility for India’s most discerning customers.”
This emphasis on experiential luxury, supported by MG’s global EV capabilities, is driving strong customer trust in the premium segment.
Why This Milestone Matters for India’s EV Market
Crossing the 1,000-unit mark under a niche luxury sub-brand signals a broader shift in India’s electric mobility landscape. It reflects:
- Growing acceptance of premium electric vehicles
- Higher consumer confidence in long-range and performance EVs
- Increasing demand from major metros for lifestyle-oriented electric mobility
The premium EV segment is now one of the fastest-growing categories in India, driven by product expansion from brands like BMW, Mercedes-Benz, BYD, Kia, and now MG Select.
What Comes Next for MG Select?
MG has ambitious plans for expanding its luxury EV footprint in India. Expected developments include:
- Growth to 25–30 MG Select experience centres nationwide
- Launch of new premium EV models post-2026
- Enhanced OTA, connected features, and personalisation packages
- Stronger emphasis on luxury-centric after-sales services
- Performance-oriented and design-customisation options for buyers
As MG Select expands its portfolio and presence, the brand is strategically positioned to play a major role in shaping India’s premium electric mobility future.
