In 2025, Rolls-Royce celebrated an extraordinary milestone, marking 100 years of the iconic Phantom. Since its introduction in 1925, the Phantom has stood as a benchmark of luxury, craftsmanship, and automotive excellence, capturing the imagination of collectors, enthusiasts, and culture alike. The centenary celebrations highlighted the Phantom’s rich heritage through bespoke commissions, historic showcases, and storytelling that celebrated its influence in music, film, and the arts.
As part of the festivities, Rolls-Royce unveiled exclusive Bespoke creations, including the Phantom Centenary Private Collection, designed to honor the model’s legacy while offering customers a truly personalized experience. Every new Phantom produced during this period featured centenary plaques and unique design elements, giving owners a tangible connection to the car’s century-long journey.
Global events brought together multiple generations of the Phantom. Iconic gatherings such as the Goodwood Revival displayed historic and contemporary models, emphasizing the evolution of the Phantom while preserving its timeless elegance. Beyond the automotive world, the Phantom’s presence in films, music, and cultural milestones underscored its lasting impact and universal appeal.
Throughout 2025, Rolls-Royce showcased how the Phantom continues to set new standards in luxury, comfort, and technological innovation. The centenary celebrations honored the car’s illustrious past while reaffirming the brand’s vision for the future of premium motoring.
The 100th anniversary of the Phantom is a testament to Rolls-Royce’s enduring dedication: creating vehicles that are not merely automobiles but works of art, designed to inspire and captivate generations. Looking forward, the Phantom remains the ultimate symbol of craftsmanship, luxury, and automotive excellence, continuing its legacy as the pinnacle of motoring prestige.
