Mahindra has expanded its popular Thar lineup with the launch of the new Thar ROXX in India. Positioned as a more lifestyle-focused and feature-rich version of the iconic off-road SUV, the Thar ROXX aims to attract buyers who want rugged styling with added comfort and everyday usability. At first glance, it feels like a Thar that’s grown up for city roads without losing its adventure-ready soul.
Bold Design with a Fresh Identity
The Thar ROXX stays true to the SUV’s legendary boxy shape but adds a few visual upgrades to stand out. It features a revised front grille, stylish alloy wheels, ROXX-specific badging, and sportier exterior accents. These subtle changes give the SUV a more premium and modern look while keeping the unmistakable Thar character intact.
More Comfortable and Tech-Savvy Cabin
Inside, theThar ROXX feels noticeably more refined than the standard version. The cabin gets improved seat upholstery, a cleaner dashboard design, and better-quality materials. A touchscreen infotainment system with smartphone connectivity, steering-mounted controls, and a digital instrument cluster enhance the overall driving experience. Improved insulation also makes long drives quieter and more comfortable.
Engine Options and Driving Capability
Powering theThar ROXX are familiar petrol and diesel engine options, offering a strong balance of performance and reliability. Buyers can choose between manual and automatic transmissions, depending on their driving preference. Despite its more urban-friendly focus, the Thar ROXX retains Mahindra’s proven suspension setup and off-road hardware, ensuring it remains capable on rough terrain and weekend trails.
Thar ROXX Price in India
TheThar ROXX is priced slightly higher than the regular Thar, reflecting its added features, styling upgrades, and enhanced comfort. This pricing strategy places it as an attractive option for buyers who want a more premium Thar experience without stepping into a completely different SUV segment.
Should You Consider the New Thar ROXX?
The new MahindraThar ROXX successfully bridges the gap between hardcore off-roading and daily usability. It offers bold design, modern features, and strong road presence while staying true to the Thar’s adventurous roots. For urban buyers who crave weekend escapes and want a stylish yet capable SUV, the Thar ROXX makes a compelling case.
Frequently Asked Questions:
The MahindraThar ROXX is a new, more lifestyle-focused version of the popular Thar SUV. It offers the same rugged appeal as the standard Thar but adds more comfort, modern features, and a premium feel for everyday use.
Yes. While both share the same core design and off-road DNA, theThar ROXX gets exclusive styling updates, additional features, and a more refined cabin, making it better suited for city driving and long journeys.
The Thar ROXX is offered with familiar petrol and diesel engine options. These engines are known for their strong performance and reliability and are paired with both manual and automatic transmission choices.
Absolutely. Despite its more urban-friendly approach, the ROXX retains Mahindra’s proven suspension setup and off-road hardware, allowing it to handle rough terrain and weekend adventures with ease.
The Thar ROXX comes equipped with a touchscreen infotainment system, smartphone connectivity, a digital instrument cluster, steering-mounted controls, improved seat upholstery, and better cabin insulation for a more comfortable drive.
The Thar ROXX is priced slightly higher than the standard Thar. The premium reflects its added features, upgraded interiors, and distinctive styling enhancements.
