Kia India has announced a major expansion of its Certified Pre-Owned (CPO) program, enhancing its footprint in India’s rapidly growing organized used car market. The upgraded initiative introduces extended warranty coverage, multi-brand vehicle inclusion, and an emphasis on transparency and quality assurance, aiming to deliver a new benchmark in pre-owned car ownership.
This strategic move strengthens Kia’s customer-centric approach by extending its premium ownership experience beyond new car buyers — now catering equally to India’s evolving pre-owned car segment.
Extended Warranty for Kia Certified Cars
As part of the updated program, Kia has expanded certification eligibility from five years to seven years for its pre-owned models.
Certified Kia cars will now come with an extended warranty of up to 24 months or 40,000 km, whichever occurs earlier. This ensures that even older vehicles continue to offer manufacturer-backed reliability and protection, boosting both resale value and buyer confidence.
By introducing this extended coverage, Kia aims to reinforce long-term ownership trust and deliver new-car-level peace of mind to used car customers.
Multi-Brand Vehicles Now Covered Under Kia CPO
In a first for the brand, Kia India’s Certified Pre-Owned outlets will now retail cars from other manufacturers.
These multi-brand vehicles will also receive up to 12 months or 15,000 km of warranty coverage, ensuring consistent quality assurance across brands. This expansion opens the door for a broader customer base seeking certified vehicles with verified histories and warranty protection.
Atul Sood, Senior Vice President – Sales & Marketing, Kia India, commented:
“Kia India continues to prioritize customer-centric innovation. By extending warranties for Kia Certified cars and including multi-brand vehicles, we’re making certified, high-quality cars more accessible and trustworthy. This reflects our commitment to delivering peace of mind, transparency, and premium ownership to every customer.”
175-Point Inspection and Quality Certification
Every car under the Kia Certified Pre-Owned program undergoes a comprehensive 175-point inspection, conducted by Kia-trained technicians.
This evaluation covers mechanical integrity, electrical components, bodywork, interior quality, safety systems, and more. Only vehicles that meet Kia’s factory-level standards are certified for resale through CPO outlets.
This stringent process ensures transparency, reliability, and consistent quality, giving buyers complete confidence in their purchase.
Rapid Expansion of Kia’s CPO Network
Kia India currently operates 114 Certified Pre-Owned outlets across the country — making it one of the fastest-growing organized used car networks in India.
The CPO business complements Kia’s strong performance in the new car segment, where the Seltos, Sonet, and Carens remain top sellers in their respective categories. With India’s pre-owned car market projected to double by 2030, Kia’s focus on certified, warranty-backed vehicles positions it as a key player in the organized used car space.
Expansion Focus Areas:
- Strengthening dealer infrastructure for pre-owned sales.
- Enhancing digital tools for listing, inspection, and certification.
- Offering transparent pricing and financing options.
- Expanding multi-brand inventory for wider appeal.
Redefining Trust in the Used Car Market
Through its upgraded Certified Pre-Owned program, Kia is redefining the used car buying experience by bridging the trust gap often associated with pre-owned vehicle purchases.
By combining manufacturer-backed warranties, standardized inspections, and after-sales support, Kia’s CPO network offers a buying experience that rivals that of new car ownership.
This initiative aligns with Kia’s long-term strategy to build a 360-degree ownership ecosystem — from new car sales and trade-ins to certified resale and service — fostering stronger brand loyalty and lifetime customer relationships.
