Maserati and Alfa Romeo have unveiled Bottegafuoriserie, a groundbreaking bespoke personalisation program that marks a new chapter in Italian automotive craftsmanship. This joint initiative aims to deliver exclusive, tailor-made creations for the most passionate collectors and enthusiasts of the two iconic brands.
A new benchmark in luxury craftsmanship
Inspired by the likes of Bentley’s Mulliner and Lamborghini’s Ad Personam divisions, Bottegafuoriserie will allow customers to design vehicles that reflect their personal taste and style. Beyond its artistic appeal, the program is expected to become a key pillar of revenue growth, reinforcing both brands’ reputations for luxury, innovation, and performance.
The future of bespoke Italian design
Described as “the cradle of high-emotion vehicles that push boundaries,” the program is expected to produce exclusive successors to legendary models such as the Alfa Romeo 33 Stradale and Maserati MCXtrema. Early reports hint at a limited-production GranTurismo-based super GT equipped with a manual gearbox and powered by a V6 engine — potentially paired with a twin model from Alfa Romeo, mirroring past collaborations.
Racing DNA meets artistry
The initiative will see Maserati Corse, the brand’s motorsport division, play an integral role in engineering performance upgrades, including powertrains, aerodynamics, and chassis development. This ensures that every bespoke creation delivers not just aesthetic exclusivity but also true racing performance.
“A symbol of a new era”
Santo Ficili, COO of Maserati and Alfa Romeo, hailed the initiative as “a symbol of a new era” for the two marques, calling it the first step in a broader transformation that will shape their future identities.
As Stellantis continues to position Maserati and Alfa Romeo as the flagbearers of Italian excellence, Bottegafuoriserie promises to reignite the spirit of handcrafted artistry — blending passion, performance, and individuality in every creation.
