The JSW MG Motor India-backed Windsor EV has achieved a major milestone in the Indian electric vehicle market, surpassing 50,000 unit sales in a little over 400 days since its launch in September 2024. This makes it one of the fastest-selling EVs in India’s mass-market segment and underscores both MG’s growing momentum under the JSW partnership and the accelerating demand for affordable, practical electric vehicles in the country.
A Strong Contender in the Entry-Level EV Space
The Windsor EV has rapidly become a favourite among first-time EV buyers and daily urban commuters. MG’s strategy of pairing aggressive pricing, flexible battery ownership, and premium features has strongly resonated with cost-conscious and tech-driven customers.
Thanks to its innovative battery rental programme, the Windsor EV is priced from ₹9.99 lakh (ex-showroom), making it one of the most accessible EVs with a real-world usable range. This low entry cost has played a pivotal role in the model’s widespread adoption.
Variant Lineup: Six Options Tailored for Different Buyers
MG offers the Windsor EV in six variants, catering to a broad spectrum of buyers:
- Excite
- Exclusive
- Essence
- Inspire Edition
- Exclusive Pro
- Essence Pro
Among these, the Inspire Edition stands out as a limited-run offering, restricted to 300 units. Introduced in October 2025 at ₹16.65 lakh (ex-showroom), it features unique design elements and feature enhancements aimed at customers seeking exclusivity.
Battery Options and Certified Range
The Windsor EV is available with two battery pack configurations, offering flexibility based on driving needs:
38 kWh battery
- MIDC-certified range: 332 km
52.9 kWh battery
- Certified range: up to 449 km
These range figures position the Windsor EV as one of the most practical electric vehicles under the ₹20 lakh bracket, competing effectively with conventional petrol-powered compact SUVs and hatchbacks. The larger battery variant, in particular, appeals to customers with long commutes or those requiring a versatile EV suitable for extended weekend travel.
Why the Windsor EV Is Succeeding
Several key factors have contributed to the Windsor EV’s rapid rise:
1. Competitive, value-driven pricing
A sub-₹10 lakh starting price (with battery rental) makes EV ownership far more attainable.
2. Flexible battery ownership
Lower upfront payment encourages ICE owners to transition smoothly to electric mobility.
3. Feature-rich variants
Even mid-tier trims offer a comprehensive equipment list that appeals to modern buyers.
4. Strong MG brand perception
MG’s reputation for technology, refined interiors, and reliability supports buyer confidence.
5. Practical real-world range
Both battery packs deliver usable range figures suited to everyday needs.
A Strategic Victory for JSW MG Motor India
The Windsor EV’s rapid success marks an important milestone for JSW MG Motor India as the company expands manufacturing capacity and prepares its next phase of growth. Its strong market acceptance is expected to encourage MG to broaden and strengthen its electric vehicle portfolio in the years ahead.
