Volvo is quietly preparing what could become its biggest and boldest SUV yet, as the Swedish carmaker explores building a new three‑row flagship that would go head‑to‑head with luxury giants like the BMW X7 and Mercedes‑Benz GLS. The project is still in a planning phase, but executives say there’s growing interest in larger hybrid SUVs, especially in markets such as the United States and China where buyers are showing strong demand for roomy, premium vehicles.
For years, Volvo’s largest vehicle has been the XC90 — a comfortable and capable seven‑seat SUV that has served as the brand’s flagship. But with competitors delivering even bigger models with more interior space and luxurious appointments, the Swedish marque is considering something even larger that could fill a gap above the XC90 and compete directly in the so‑called F‑segment of full‑size Hybrid SUV.
Volvo’s CEO Håkan Samuelsson has confirmed that the company is studying the feasibility of the new model, though no final production decision has been made. If the plan moves forward, Volvo is expected to lean on hybrid powertrain technology rather than go fully electric, aiming to balance performance with range and everyday usability. The design might build on the same scalable architecture used by the current XC90 and EX90 models, or it could tap into technology from Volvo’s parent group, potentially leveraging elements from platforms developed by Geely’s premium brands.
Industry insiders say a model of this size and ambition could raise Volvo’s profile in the luxury Hybrid SUV arena and attract customers who currently look to long‑established rivals for their three‑row needs. But for now, Volvo is still gauging interest an
d refining the concept before committing to full‑scale production, which insiders suggest could target the latter part of this decade.
