Tata Motors is preparing to enter the luxury electric vehicle space with the launch of its new premium brand, Avinya, in late 2026. After finding success in the mass-market EV segment, the company is now shifting focus toward high-end electric mobility.
Avinya is not just a new model. It is a separate, premium brand designed for customers who want luxury, advanced technology, and sustainability in one package.
What Is Avinya?
Avinya is Tata Motors’ vision of future-ready electric mobility. The brand will sit above Tata’s existing EV lineup and will focus entirely on premium electric vehicles.
The name “Avinya” means innovation, and that idea will guide the brand’s design, features, and overall experience.
Inspired by the Bharat Mobility Expo 2025
Tata Motors first revealed the Avinya concept at the 2025 Bharat Mobility Expo. The concept attracted attention for its clean design, spacious cabin, and modern look.
The company has confirmed that the production models will closely resemble the concept, ensuring that the final cars stay true to the original vision.
Built on Jaguar Land Rover’s EMA Platform
Avinya EVs will be built on Jaguar Land Rover’s EMA (Electrified Modular Architecture) platform. This platform is designed specifically for premium electric vehicles.
It offers:
- Improved ride comfort and handling
- Advanced safety systems
- Modern software and connectivity
- Flexible battery and body design options
This partnership allows Tata Motors to use proven global technology for its luxury EV brand.
Targeting the Luxury EV Segment
Avinya will compete in the luxury electric vehicle market, not with Tata’s current EVs. The focus will be on quality rather than volume.
Buyers can expect:
- Premium interiors
- Advanced driver-assistance features
- High levels of comfort and refinement
- A strong focus on sustainability
Why Avinya Is Important for Tata Motors
Avinya marks a major step forward for Tata Motors. It shows the company’s ambition to move beyond affordable EVs and compete in the premium segment.
It also highlights the strong collaboration within the Tata Group, especially between Tata Motors and Jaguar Land Rover.
What Happens Next?
Tata Motors is expected to share more details closer to the 2026 launch. Until then, Avinya remains one of the most anticipated premium EV brands in India.
Conclusion
With Avinya, Tata Motors is setting its sights on the future of luxury electric mobility. Backed by JLR’s advanced platform and a clear premium focus, the brand has the potential to redefine expectations in the Indian EV market.
Avinya is not just an electric car—it is Tata Motors’ luxury EV statement.
Frequently Asked Questions:
Avinya is Tata Motors’ new premium electric vehicle brand. It will focus on luxury electric cars.
Tata Motors plans to launch the Avinya brand in late 2026.
Yes. Avinya will operate as a distinct and premium brand, separate from Tata Motors’ regular EV lineup.
Avinya is aimed at buyers looking for luxury, comfort, and advanced electric technology.
Avinya was first shown as a concept at the 2025 Bharat Mobility Expo.
Yes. Tata Motors has confirmed that the production-ready models will closely match the concept design.
Avinya vehicles will be based on Jaguar Land Rover’s advanced EMA platform.l be built on Jaguar Land Rover’s EMA (Electrified Modular Architecture) platform.
The EMA platform offers better performance, safety, comfort, and advanced technology, making it suitable for premium EVs.
